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Goldfinger offers everything you would expect from a modern barbershop: from sleek haircuts to styling, shaving and dyeing beards. And all in a relaxed atmosphere. "We do work by appointment now, which provides peace of mind and attention. Customers appreciate that." In addition, Goldfinger has its own product line: Golddiggers, popular among regular customers and ready to market more widely.
Ambitions abound. "Eventually we want a Goldfinger in every city," Roni says with conviction. "There are very few barbershops with multiple locations, and we want to change that. Not only in terms of growth, but also as an educator for young talent. We give courses and show young people that barbering can be just as much for them."
For Roni, doing business on Scheldestraat is a conscious choice: "There is always a good atmosphere here. The people are friendly and you always run into someone you know. There is a lot of circulation of young people, workmen, and people with different backgrounds. That suits our business."